Good Neighbor Coffee Company wanted to refresh an existing coffee cart and hired me to develop the concept and transformation that would best represent their brand.
I used creative problem solving to address surface and texture issues and went on-site to develop and implement a refinishing plan that would prepare the cart for the custom vinyl wrap I designed. From there, I coordinated directly with the production vendor to carry the project from concept to execution.
The result was a refreshed, professional coffee cart that strengthened both the customer experience and the visual presence of the storefront.
This project combined creative direction, concept development, hands-on problem-solving, vendor coordination, design, and environmental branding to bring the client's vision to life.
Good Neighbor at Take Your Place
The Good Neighbor Coffee bags sat out for guests at Take Your Place, the women's leadership conference I named and creative directed.
You can pick the label out from across the room, the same mark that wraps the cart.
See the Take Your Place event work →What This Project Involved
- Creative Direction
Led the full visual concept from initial brief through final execution.
- On-Site Problem Solving
Assessed surface and texture issues in person and developed a refinishing plan before design work began.
- Custom Vinyl Wrap Design
Designed a branded wrap that carried the Good Neighbor Coffee identity — "Better Coffee. Bigger Purpose." — across the full cart surface.
- Vendor Coordination
Managed production directly with the print and installation vendor to carry the design from file to finished cart.
Have a Project Like This?
Whether it's a branded environment, a custom installation, or a full concept build — I'd love to hear what you're working on.